Institutional Market Researchers: Companions, Diplomats or Buddhas
In light of the current quality and trust debate, interpersonal values serve as an important link […]
VR design testing and control of virtual immersion
concept m is known for its depth psychological approach to the issues of market research and […]
10 practical psychological tips for shop and product range design
Rochus Winkler “Fortunately, despite the synthesis of online/offline shopping, local shopping at the POS has not […]
Webcam Interview and Online Focus Group: a digital renewal for classic depth exploration
Digital consumers are very much at home with using new communication and chat media for personal […]
Online Diary and Qual Insight Community: ethnographic insight research with digital media
Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured […]
Initiative study: influencer marketing
The era of social media and internet channels is seeing fundamental changes in communication and influence […]
Qual Online Toolbox: Morphological market research for digital daily life
Our digitalised culture offers many new opportunities for market research, but also a number of challenges.
To […]
Digital individual pricing in e-commerce – the consumer as roulette ball
Digital individual pricing makes microtargeting practicable for e-commerce providers. They can set their prices individually for […]
The ban on sexism in advertising
Currently, there is much controversy about Minister of Justice Maas’s plans to limit and ban sexist […]
What Generation Z has over Generation Y
What does Generation Z have over Generation Y?
Every generation shapes its lifeworld and consumption world in […]