In light of the current quality and trust debate, interpersonal values serve as an important link […]
concept m is known for its depth psychological approach to the issues of market research and […]
Rochus Winkler “Fortunately, despite the synthesis of online/offline shopping, local shopping at the POS has not […]
Digital consumers are very much at home with using new communication and chat media for personal […]
Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured […]
Our digitalised culture offers many new opportunities for market research, but also a number of challenges.
Digital individual pricing makes microtargeting practicable for e-commerce providers. They can set their prices individually for […]