10 years concept m in China
New subsidiary in Shanghai – time to look back at milestones on the way to establishing […]
Qual 360 2018 – Presentation of the VR Packaging Test
Qual360 is one of the most prestigious congress events specialised on qualitative market research. This […]
Design Shanghai – Why Avant-Garde Design Fascinates China’s Millennials
concept m has been exploring lifestyle and consumption developments in China for years. We turn particular […]
Institutional Market Researchers: Companions, Diplomats or Buddhas
In light of the current quality and trust debate, interpersonal values serve as an important link […]
Ingvar Kamprads IKEA – The Psychological Factors For Its Success
He gave the world the double ended Allen Key, the “Billy” shelves (white, black and white, […]
Influencer marketing: the booklet to the concept m study
Is influencer marketing a serious trend, or an overblown hype? How does the marketing phenomenon fit […]
Trends in the beverages market – Dirk Ziems in an Interview with the ‘Getränke-Zeitung’
“Courage is rewarded”
Dirk Ziems, Managing Partner of marketing research institute concept m research + consulting, analyses […]
Secret rebellion, or the psychology of fungal infection
As a religious and social centerpiece of countries with an Islamic culture, cleanliness or purity (tahara) […]
VR design testing and control of virtual immersion
concept m is known for its depth psychological approach to the issues of market research and […]
Pioneer of depth psychological market research – the life of Wilhelm Salber
Professor Wilhelm Salber died on 2 December 2016 , at the age of 88. Wilhelm Salber […]