Opel – the eternal Cinderella
Great brands are always great characters as well. Just as you might have a distant uncle […]
Things are busy on the eastern front– why e-commerce is developing so fast in China
We shop online primarily on familiar platforms like Amazon or eBay. But what path will online […]
Rimowa and Louis Vuitton: the suitcase as statement
The economy is booming but the political situation is found insecure and unstable – this tension […]
Digital intoxication and digital detox: where is the gigabit society going?
The gigabit society is shaped by data. But what does that do to us? Three questions […]
From best ager to restless ager
The attitude to life of best agers today is often governed by restlessness. But people who […]
Depth psychology in numbers – the advantages of integrated qual-quant research
It is long since psychological research, intended to decode the unconscious drivers, has just been limited […]
Morphology in dialogue – AfM’s 43rd annual conference
As a leading research institute and strategic think tank, concept m is in lively dialogue with […]
Case Study Content Marketing
An insurance company wants to find new ways to contact customers and also decide which concepts […]
Multi-client study: quantitative segmentation of nutrition styles
concept m in cooperation with the agency KloseDetering is investigating current […]
QUAL 360 Congress: concept m presents innovative market research with children using the Sceno Play test
Children communicate in a different way from adults. Therefore, to investigate children’s view of brand worlds, […]