concept m at the Samsung Summit 2017
At the Samsung Summit 2017, Rochus Winkler addressed the issue of washing machines, taking his […]
concept m depth psychology – made in Germany
concept m is backing global further development, with the focus on its specialist area, staying with […]
Kinderwelten 2017: Establishing brands through TV spots
In his paper “Strong brand – strong experience” at the Kinderwelten 2017 congress, Dirk Ziems, Managing […]
Nonfood Congress 2017: digital communication
“Communication in the digital era” – the title of the paper by Dirk Ziems, Managing Partner […]
Havas and concept m launch pharmacy marketing compass
Study results and pharmacy typology make possible custom-fit OTC marketing
Dusseldorf/Cologne, 4 […]
Comments on “cultural change” at the BVM Regional Group Franconia
Thomas Ebenfeld visited Nuremberg (a “GfK city”) on Monday to present current cultural psychological insights to […]
Pioneer of depth psychological market research – the life of Wilhelm Salber
Professor Wilhelm Salber died on 2 December 2016 , at the age of 88. Wilhelm Salber […]
Dealing with depressions and their causes – how doctors and patients make each other’s lives difficult
According to current studies, one German in five suffers from illnesses in the category of depression, […]
Rochus Winkler on Industry 4.0 and the consequences
My personal choice for ugliest term of the year: “digitise away”.
Even in a world where machines […]