concept m nominated for BVM Innovation Prize
The concept m team is delighted that our new integrative VR design test method has […]
Sports shoes: the focus is on different brands, depending on age and gender
An online survey of 1,152 men and women showed major differences in how Adidas and Nike are […]
concept m at the 11th Effizienztag 2017
“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at […]
Opel – the eternal Cinderella
Great brands are always great characters as well. Just as you might have a distant uncle […]
Further strengthening of the quantitative unit at concept m
Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January […]
Things are busy on the eastern front– why e-commerce is developing so fast in China
We shop online primarily on familiar platforms like Amazon or eBay. But what path will online […]
Animal welfare initiatives and ambivalent meat eaters
At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented […]
To the hairdresser by app? – concept m study on wellness service portals
Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]
Virtual Reality and Wearables – close to the consumer
A depth psychological study by concept m and Initiative Media analyses […]
Further growth of the concept m team
From 1st September 2016 our team of psychological research consultants will expand by five new colleagues […]