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concept m at the 11th Effizienztag 2017


“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at the 11th Effizienztag on 23th of March in Berlin. A host of interesting papers and workshops tackled questions on all aspects of the new prospects for media communication in the 21st century: […]

P&A Insights 2016: Cultural Psychological Market Research for KIK


P&A Insights 2016 Conference Paper: Cultural Psychological Market Research for KIK

Markets Brands Methods. This was the title of the Insights Congress 2016 organised by Planung & Analyse at the start of June. Rochus Winkler (concept m) […]

QUAL 360 Congress: concept m presents innovative market research with children using the Sceno Play test

Congress, Hightlights (en)|

Children communicate in a different way from adults. Therefore, to investigate children’s view of brand worlds, methods are necessary which allow the children to retain their magical thinking. At QUAL 360, the only international congress event to specialize in qualitative market research, Dirk Ziems from concept m together with Cornelia Krebs from the RTL Media Group presented new research findings based on innovative projective techniques. […]

Get Together of the Qual360 Congress


Qual360 is the only international congress event to specialize in qualitative market research. At this year’s congress in Berlin, the international qualitative research scene again showed itself from its innovative side – for example with papers on the integration of classic focus groups and online interviewing in a compact session, the use of improvisational theatre techniques for workshops or the Sceno Play Test for market research with children (contribution of concept m). […]