concept m at the Samsung Summit 2017
At the Samsung Summit 2017, Rochus Winkler addressed the issue of washing machines, taking his […]
Kinderwelten 2017: Establishing brands through TV spots
In his paper “Strong brand – strong experience” at the Kinderwelten 2017 congress, Dirk Ziems, Managing […]
Nonfood Congress 2017: digital communication
“Communication in the digital era” – the title of the paper by Dirk Ziems, Managing Partner […]
concept m at the 11th Effizienztag 2017
“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at […]
Comments on “cultural change” at the BVM Regional Group Franconia
Thomas Ebenfeld visited Nuremberg (a “GfK city”) on Monday to present current cultural psychological insights to […]
Snack Kongress 2016: innovative food consulting
On 6-7 September, the Steigenberger Airport Hotel was home to the Snack Kongress 2016 – the […]
P&A Insights 2016: Cultural Psychological Market Research for KIK
P&A Insights 2016 Conference Paper: Cultural Psychological Market Research for KIK
Markets Brands Methods. This was the […]
QUAL 360 Congress: concept m presents innovative market research with children using the Sceno Play test
Children communicate in a different way from adults. Therefore, to investigate children’s view of brand worlds, […]
Get Together of the Qual360 Congress
Qual360 is the only international congress event to specialize in qualitative market research. At this year’s […]
The lifeworld and consumption world of digital natives
On 25 January 2016 the BVM Rhein-Main Regional Group invited its members and other interested parties […]