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Further strengthening of the quantitative unit at concept m

Blog(en), Company News (en)|

Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January […]

Things are busy on the eastern front– why e-commerce is developing so fast in China

Blog(en), Hightlights (en)|

We shop online primarily on familiar platforms like Amazon or eBay. But what path will online […]

To the hairdresser by app? – concept m study on wellness service portals

Blog(en), Study|

Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]

Virtual Reality and Wearables – close to the consumer

Blog(en)|

A depth psychological study by concept m and Initiative Media analyses […]

Further growth of the concept m team

Blog(en), Company News (en)|

From 1st September 2016 our team of psychological research consultants will expand by five new colleagues at once: Julia Reinecke, Dominique Simon, Kira Zoschke and Stefan Piehl will join the […]

Digital intoxication and digital detox: where is the gigabit society going?

Blog(en), Hightlights (en)|

The gigabit society is shaped by data. But what does that do to us? Three questions put to the market researchers Thomas Ebenfeld and Dr. Klaus Schulte from concept m: […]

Inspired by fashion – morphological research for online fashion retailers

Blog(en)|

Qualitative psychological market research on online fashion retail is exciting!

Today this requires immersion in the consumers’ whole world of communication and how they want this […]

Morphological Web UX Research: psychologically optimise surfing processes

Blog(en)|

For digital consumers, surfing websites and online stores has become an everyday occupation. Because they are […]

Webcam Interview and Online Focus Group: a digital renewal for classic depth exploration

Blog(en), Strategies|

Digital consumers are very much at home with using new communication and chat media for personal […]

Online Diary and Qual Insight Community: ethnographic insight research with digital media

Blog(en), Strategies|

Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured […]