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Further strengthening of the quantitative unit at concept m

Blog(en), Company News (en)|

Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January […]

Things are busy on the eastern front– why e-commerce is developing so fast in China

Blog(en), Hightlights (en)|

We shop online primarily on familiar platforms like Amazon or eBay. But what path will online […]

To the hairdresser by app? – concept m study on wellness service portals

Blog(en), Study|

Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]

Virtual Reality and Wearables – close to the consumer


A depth psychological study by concept m and Initiative Media analyses […]

Further growth of the concept m team

Blog(en), Company News (en)|

From 1st September 2016 our team of psychological research consultants will expand by five new colleagues at once: Julia Reinecke, Dominique Simon, Kira Zoschke and Stefan Piehl will join the […]

Digital intoxication and digital detox: where is the gigabit society going?

Blog(en), Hightlights (en)|

The gigabit society is shaped by data. But what does that do to us? Three questions put to the market researchers Thomas Ebenfeld and Dr. Klaus Schulte from concept m: […]

Inspired by fashion – morphological research for online fashion retailers


Qualitative psychological market research on online fashion retail is exciting!

Today this requires immersion in the consumers’ whole world of communication and how they want this […]

Morphological Web UX Research: psychologically optimise surfing processes


For digital consumers, surfing websites and online stores has become an everyday occupation. Because they are […]

Webcam Interview and Online Focus Group: a digital renewal for classic depth exploration

Blog(en), Strategies|

Digital consumers are very much at home with using new communication and chat media for personal […]

Online Diary and Qual Insight Community: ethnographic insight research with digital media

Blog(en), Strategies|

Consumption has become more complex and multi-faceted in the age of digitalisation. Everyday procedures are structured […]