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About juliagill

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So far juliagill has created 63 blog entries.

Sports shoes: the focus is on different brands, depending on age and gender


An online survey of 1,152 men and women showed major differences in how Adidas and Nike are perceived – other manufacturers play virtually no role. […]

concept m at the 11th Effizienztag 2017


“Paid, owned, earned, created media. Convergence and divergence in media planning” was this year’s motto at the 11th Effizienztag on 23th of March in Berlin. A host of interesting papers and workshops tackled questions on all aspects of the new prospects for media communication in the 21st century: […]

concept m global – welcome to the middle east!

Hightlights (en), International (en)|

Concept m has recently added the middle east region to its growing global expertise and depth […]

Opel – the eternal Cinderella

Hightlights (en)|

Great brands are always great characters as well. Just as you might have a distant uncle […]

Further strengthening of the quantitative unit at concept m

Blog(en), Company News (en)|

Another prominent researcher joined the quantitative unit of concept m research + consulting on 15 January […]

Things are busy on the eastern front– why e-commerce is developing so fast in China

Blog(en), Hightlights (en)|

We shop online primarily on familiar platforms like Amazon or eBay. But what path will online […]

Animal welfare initiatives and ambivalent meat eaters

Trends (en)|

At the “Green Week” in Berlin the Federal Minister of Food, Agriculture and Consumer Protection presented […]

To the hairdresser by app? – concept m study on wellness service portals

Blog(en), Study|

Apps are steadily increasing their role in our lives – a concept m-initiative study on the […]

Virtual Reality and Wearables – close to the consumer


A depth psychological study by concept m and Initiative Media analyses […]

Further growth of the concept m team

Blog(en), Company News (en)|

From 1st September 2016 our team of psychological research consultants will expand by five new colleagues at once: Julia Reinecke, Dominique Simon, Kira Zoschke and Stefan Piehl will join the […]