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	<title>concept m research + consulting GmbH</title>
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	<description>Unsere tiefenpsychologische Alltagsforschung hebt das volle Potenzial Ihrer Produkte</description>
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		<title>Everyday doping: dietary supplements</title>
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		<pubDate>Wed, 09 May 2012 18:40:46 +0000</pubDate>
		<dc:creator>concept m</dc:creator>
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		<description><![CDATA[concept m has examined the booming market of dietary supplements for the first time in a study and analysed the motives for using them. The results show an interesting development: the products are used to a greater extent as a&#8230;]]></description>
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		<title>Attract medium-sized businesses to sustainability</title>
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		<pubDate>Wed, 09 May 2012 18:40:33 +0000</pubDate>
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		<description><![CDATA[Whereas corporations discovered the theme of sustainability for themselves quite a while ago, medium-sized businesses have so far been hesitant to discover the opportunities this holds to position companies as conscious of the future and re-sponsible. Based on an innovative&#8230;]]></description>
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		<title>concept m opens London International Office</title>
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		<pubDate>Wed, 09 May 2012 18:40:14 +0000</pubDate>
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		<description><![CDATA[In the fourth year of its existence, concept m is taking the next step: to do justice to the growing demands of international research and consulting projects, we have opened the International Office London for our clients. The marketing departments&#8230;]]></description>
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		<title>The snacking of everyday life</title>
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		<pubDate>Wed, 09 May 2012 18:40:01 +0000</pubDate>
		<dc:creator>concept m</dc:creator>
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		<description><![CDATA[Everyone does it: the consuming of snacks is firmly integrated in people’s rou-tines – so much so that it is almost possible today to speak of a snacking of eve-ryday life. This also has a psychological flip side, but shows&#8230;]]></description>
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		<title>Brand consulting with archetypes – of seducers, heroes and wise men</title>
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		<pubDate>Wed, 09 May 2012 18:39:32 +0000</pubDate>
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		<description><![CDATA[One area that is central to the work of concept m is brand consulting. What is the core of a brand, how does it function, what potentials and hidden conflicts reside in the positioning? Difficult questions whose correct answering is&#8230;]]></description>
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